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Tuesday, 05 June 2012 07:32

Online Casino Games Go Social as Bwin Moves into the Social Games Market

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bwin.party has announced its intention to move into the field of social gaming.

Online gambling company bwin.party has extended its group strategy into social gaming with the $23m purchase of a number of assets owned by Velasco Services and Orneon, two European gaming developers. The online casino games giant plans to spend $50m over the next two years to establish a presence in the social gaming market.

bwin.party will establish a Gibraltar-based subsidiary called 'Win', intended to be a social games studio with its own development teams. Barak Rabinowitz, head of bwin's social gaming strategy, said that there is plenty of opportunity for growth in the social games market. 'The market today has about 750m users around the world, growing to 1.5bn by 2015, and it's currently an $8bn market, expected to grow to $15bn over the next three years.'

The acquisition of assets from Velasco Services and Orneon includes over 300 software engineers with experience in delivering social gaming solutions across all key technologies including HTML5, iOS and Android.

bwin.party will launch its first social gaming products – a poker-based game, followed by a casino and sportsbook – by the end of the year. It anticipates that Win will become profitable in the next two years.