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Tuesday, 13 August 2013 08:41

Operators Rush to Secure New Jersey Deal

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With New Jersey poised to legalise gambling, operators are amping up their efforts to enter the market.

The garden state is expected to open its doors to internet gambling later this year, having already come to the precipice once before only to have Governor Chris Christie veto the bill at the last moment. However, he made it clear that he had no objection to online casino games per se, he simply wanted better safeguards put in place to ensure that the industry would be safe and well-regulated.

Once cleared, New Jersey will allow its land-based Atlantic City casinos to set up websites to offer online gambling. The move is expected to provide billions of dollars of revenue for the state and has seen many of the major operators move to partner with the casinos to offer their online expertise and infrastructure.

PokerStars made a failed attempt to acquire the Atlantic Club casino earlier this year and eventually partnered with Resorts Casino Hotel. Caesar's, which holds four licences, has partnered with the London-listed 888 Holdings to provide a 888-powered WSOP-branded offering, as well as allowing 888 to provide their own branded site. Bwin.party has signed a deal with Borgata, the Trump Taj Mahal has partnered with Ultimate Gaming and the Golden Nugget Atlantic City with utilise Bally Technologies' iGaming platform. Tropicana has partnered with Gamesys and reports suggest that Betfair will sign a deal with the Trump Plaza Hotel.

This leaves just two casinos to announce partnerships with online gaming operators: the Atlantic Club and Revel Casino Hotel.

Plenty of operators are keen to secure business within one of the most potentially lucrative markets in the world, and with further states due to legalise online gaming companies with experience become even more valuable to the fledgling markets. New Jersey's target launch date is November 26.